Sunday, June 03, 2007

Video Game Advertising

Over the years video game advertising has caught on. Similar to in TV and movie advertising, products and brands is placed within game play.

Whether playing Fight Night or on Second Life, advertising is everywhere. Is this ethical? Advertising to teens and our children. Ads targeted at children were regulated during cartoons on Saturday. Is this the way advertisers will get around this regulation?

Will Second Life catch on? Many early adopters have placed advertising with Second Life. We can only wait and see.

No comments: