Take a bite of Apple! Everyone else is trying!
Apple getting into the Video Game industry? They sell iTunes, iPods, Movies and TV show downloads, and of course they are getting into the Apple game. They just need to make sure that it is mobile and virtual. Maybe it can be like home phones where you have a base phone and a couple extra phones in the bedrooms.
A main console you play at home and mobile console extensions so everyone can play together and on the Internet? I should sell these ideas, but I would probably have to pay someone to take them :)